On-Page SEO is the cornerstone of any successful digital marketing strategy. Whether you’re an established business or a newcomer, optimising the individual elements of your website is crucial for achieving higher rankings and driving organic traffic. But what exactly is On-Page SEO, and why does it matter? keep reading because we’re about to dive deep into the strategies and techniques that will transform your website’s performance.

Table of Contents:

• Chapter 1: What is On-Page SEO?
• Chapter 2: SEO Content Optimisation
• Chapter 3: Headlines and Metadata
• Chapter 4: Internal Linking and Structure
• Chapter 5: Conversion and User Engagement
• Chapter 6: Content Maintenance and Revamps
• Chapter 7: Content Marketing and Strategy
• Chapter 8: Advanced Content Techniques
• Chapter 9: Keyword and Duplicate Content
• Chapter 10: Content Writing Skills and Tips
• Chapter 11: Content Tools and Resources

Chapter 1: What is On-Page SEO?

On-Page SEO refers to the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. Unlike Off-Page SEO, which focuses on external factors like backlinks, On-Page SEO involves everything that you can control within your website itself. It’s about fine-tuning the content, structure, and HTML elements on each page to ensure that search engines can easily understand and index your content.

The benefits of On-Page SEO are undeniable. By optimising your pages effectively, you enhance the user experience, boost your rankings on search engine result pages (SERPs), and ultimately drive more traffic to your website. A well-optimised page not only attracts search engines but also increases the likelihood of conversion, whether it’s driving sales, generating leads, or encouraging user engagement.

Key elements of On-Page SEO include:

• Title Tags: The first impression search engines and users get of your page. A compelling, keyword-rich title tag can improve CTR and search rankings.
• Meta Descriptions: Though not a direct ranking factor, an enticing meta description can boost your click-through rate by giving users a reason to click on your link.
• Headings and Subheadings: Organising content with clear headings makes it easier for both search engines and users to navigate your page. (H1, H2s, H3s, H4s, H5s, H6s)
• URL Structure: A clean, descriptive URL can help search engines understand the context of the page while also being user-friendly.
• Internal Links: Linking to other relevant pages within your site helps with site structure and encourages visitors to explore more content.
• Content Quality: The heart of On-Page SEO—content must be informative, engaging, and optimised for both users and search engines.

Mastering On-Page SEO is a continuous process, but by focusing on these elements, you ensure your pages are well-equipped to rank and convert. Let’s explore each of these elements in more detail as we move forward, setting the foundation for your SEO success.

On-Page SEO vs. Off-Page SEO

While both On-Page SEO and Off-Page SEO are integral to the success of your website’s search engine rankings, they focus on different aspects of optimisation. Understanding the core differences and how they work together is crucial for developing a balanced and effective SEO strategy.

On-Page SEO:

Refers to everything that you can control directly on your website. This includes optimising elements like content, HTML source code, images, and internal links. On-Page SEO focuses on making your pages more relevant, accessible, and user-friendly to both search engines and visitors. Key aspects of On-Page SEO include crafting valuable content, optimising title tags, structuring content with headings, using keywords strategically, and ensuring fast page load times. Essentially, On-Page SEO is about fine-tuning the internal components of your site to ensure it ranks well and provides an optimal user experience.

Off-Page SEO:

Is all about actions taken outside of your website that influence your rankings. The primary focus of Off-Page SEO is building your site’s authority through backlinks from other reputable sites, social signals, brand mentions, and even user reviews. Off-Page SEO is like building your site’s reputation—when other authoritative websites link to your content, search engines view it as a vote of confidence, boosting your domain’s credibility and ultimately your rankings.

While these two strategies differ in focus, they complement each other. A website that’s well-optimised on-page provides a solid foundation for Off-Page SEO efforts. If you’re earning backlinks to a page with poorly optimised content or slow load times, those external signals won’t be as effective. Conversely, no amount of on-page optimisation will make up for a lack of backlinks or brand authority in highly competitive markets.

Why On-Page SEO Matters

On-Page SEO is the foundation of any successful digital strategy because it directly impacts your website’s ability to rank, deliver a positive user experience, and build site authority.

Impact on Rankings: 

Search engines like Google use On-Page SEO signals to determine how relevant and valuable a page is in relation to specific search queries. Well-optimised content, structured correctly with the right keywords, makes it easier for search engines to crawl, index, and rank your page higher in search results.

User Experience:

Good On-Page SEO isn’t just about pleasing search engines—it’s about giving your users a seamless, engaging experience. Optimising elements such as page speed, mobile responsiveness, clear navigation, and compelling content helps keep visitors on your site longer and encourages them to take desired actions, like making a purchase or filling out a form.

Site Authority:

Strong On-Page SEO lays the groundwork for building your site’s authority. Well-crafted, informative, and well-optimised content attracts external links and social signals, which further establish your site as a credible source of information. This, in turn, improves your authority in your niche and boosts your rankings.

Related Blogs:

• Beginner SEO Tips
• Advanced On-Page SEO Techniques

Chapter 2: SEO Content Optimisation

Effective On-Page SEO is crafting content that is not only unique but also value-driven. High-quality, original content serves both the search engine algorithms and the user’s needs. Search engines like Google are increasingly prioritising content that provides genuine value to users, addressing their search queries in a thorough and helpful way. By focusing on providing well-researched, insightful, and relevant content, you establish authority in your niche, encourage longer on-page time, and reduce bounce rates—all signals that improve SEO performance.

Crafting Unique, Value-Driven Content

To rank well, your content must resonate with the user intent behind a search query. This means understanding why users are searching and what information they are hoping to find. Crafting content that directly answers their questions, solves their problems, or provides actionable insights ensures you’re fulfilling their needs, which is key to earning better rankings and enhancing user engagement.

Targeting Search Intent:

When creating content, always begin by considering the search intent of your target audience. There are three primary types of search intent: navigational (users seeking a specific website), informational (users looking for knowledge or answers), and transactional (users ready to make a purchase). By aligning your content with these intents, you increase the likelihood of your page being viewed as highly relevant by search engines, thus improving your chances of ranking higher. For example, if your audience is searching for how-to guides, your content should provide clear, step-by-step instructions. If they’re looking to compare products, your content should offer comparison charts and analysis.

Keyword Optimisation for Content:

Strategically choosing a primary keyword and placing the target keyword throughout your content is essential for both user experience and SEO. However, it’s important not to overstuff keywords. Instead, use them naturally within your content—especially in the first 100 words—to signal to search engines what your page is about. Additionally, incorporate variations and semantically related terms to capture a broader range of search queries. For a deeper dive into optimising your copy, refer to our SEO Content Checklist for a step-by-step guide on content optimisation. Let’s not forget, in order to find these relevant keywords, one must first conduct lots of keyword research to find the best but attainable opportunities.

Satisfying Content Uniqueness:

To maintain a competitive edge, avoiding duplicate content is non-negotiable. Duplicate content can confuse search engines and result in penalties, impacting your site’s ability to rank. By focusing on originality and offering unique insights or perspectives, you make your content more valuable not only to search engines but also to users. The goal is to keep your content engaging, relevant, and valuable to your audience, ensuring it stands out from competitors. If you need tips, check out our SEO-Friendly Copy guide to learn how to optimise content without sacrificing quality.

Related Articles

• How to Improve CTR in Google Search
• Click Through Rate Analysis

Chapter 3: Headlines and Metadata

Keyword Rich Title Tags

A well-optimised title tag is a powerful way to capture attention in search results. Your title tag should be compelling, concise, and naturally include target keywords to signal relevance to search engines. Adding an emotional appeal—such as using persuasive language or addressing specific pain points—can increase click-through rates (CTR), drawing users to your content over competing results. Remember, an effective title tag also needs to follow best practices for formatting, length, and keyword placement. For more on crafting optimal title tags, see our guides on H1 Tag Best Practice, How to Make a Good Headline, Headline Performance & Headlines That Work.

Writing Meta Descriptions

A great meta description acts as a mini ad for your content, enticing users to click through to your site. To write a compelling meta description, focus on clarity, relevance, and action. Keep it under 160 characters, use keywords naturally, and give users a clear idea of what they’ll gain from visiting your page. Including a call to action (like “Learn More” or “Get Started”) can also help increase engagement. For more guidance on optimising these snippets, see our Meta Description Best Practices guide.

Using “Question Title Tags” and Year-Based Titles

Using question-style title tags can significantly boost CTR, especially when users are searching for specific answers. Phrasing your titles as questions (e.g., “How Does On-Page SEO Work?”) can align with users’ search intent, making it more likely that they’ll click on your link. Similarly, adding the current year to titles, where relevant, signals that your content is up-to-date, which can make it more appealing to users. Check out our guide on [How to Make a Good Headline] for more insights into headline crafting and performance.

Schema for Enhanced Metadata

Schema markup, particularly FAQ and review schema, can give your content a competitive edge in search results by adding rich data elements. FAQ schema helps structure common questions and answers on your page, potentially qualifying your page for a featured snippet, while review schema can display star ratings in SERPs, boosting visibility and user trust. By integrating schema effectively, you can make your search listings more informative and appealing, increasing CTR and helping your content stand out.

Optimising your title tags, meta descriptions, and schema not only enhances your CTR but also improves your page’s relevance and user appeal, making it a crucial step in successful on-page SEO.

Chapter 4: Internal Linking and Structure

Building Effective Internal Links

Creating effective internal links improves both SEO and user experience by forming a logical, easy-to-navigate structure across your site. By linking to relevant pages, you help search engines understand your topic clusters and the relationships between pages, boosting overall content visibility. Strategic internal linking also keeps visitors engaged, allowing them to explore more of your content, which improves dwell time and reduces bounce rates. For more guidance, explore our resources on Internal Linking Best Practices and Creating Internal Links.

URL Optimisation

A well-optimised URL is brief, keyword-rich, and descriptive, making it user-friendly and helping search engines identify page topics. Using concise, descriptive URLs without unnecessary words, and separating words with hyphens, improves readability and relevance in search results. For more insights, check our guide on Anchor Text Best Practices and how they can complement URL structure in SEO.

External Linking to Authority Sources

External Links to credible sources within your content signals to users and search engines that your page is trustworthy and well-researched. This not only boosts your content’s authority but also enhances the user experience by connecting them to valuable, relevant information. For a deeper dive into optimising your outbound links, see What Is Anchor Text in SEO and our guide on Importance of Internal Links, which complements both internal and external linking strategies.

Chapter 5: Conversion and User Engagement

On-Page UX Signals

Ensuring that crucial information appears above the fold keeps users engaged from the start, making it clear what value your page offers. Adding visually engaging elements, like images or calls-to-action, creates a stronger first impression and encourages visitors to stay. For more insights, see Landing Page That Converts and How to Optimise Landing Page for SEO.

Encouraging Engagement and Community Interaction

Allowing comments and sharing testimonials or reviews can build social proof and create a sense of community around your content. Encouraging user interaction fosters loyalty, signals active engagement to search engines, and can help drive further traffic through shared discussions.

Improving Readability and Chunking Content

Breaking down content with clear headings and subheadings improves readability and helps readers quickly find relevant information. For instance there should only be one H1 per page, and the headings and subheadings shoul then flow (or waterfall) down, H2s, H3s, H4s). Structured content also makes it easier for search engines to crawl and index your page, which is essential for SEO. For more tips, explore Write Better Headlines and How to Increase Blog Traffic.

Extended Reading:

• How to Engage Readers

Chapter 6: Content Maintenance and Revamps

Regular Content Updates

Regularly updating content ensures accuracy and relevance, which helps maintain trust with readers and signals to search engines that your site offers timely information. Keeping content fresh can also improve search rankings and user engagement over time.

Content Revamps and Optimisation

Revamping older content is key to sustaining its performance. Use analytics to spot outdated or low-performing pages, then enhance them by adding current data, updating keywords, and refining readability. This boosts content relevance and ranking potential.

Extended Reading:

• Content Revamp
• Update Old Blog Posts
• Updating Old Blog Posts SEO
• How to Fix Stagnated Content
• Should You Delete Old Blog Posts

Monitoring and Measuring Content Performance

Tracking metrics like traffic, bounce rates, and engagement helps you understand what resonates with readers and where improvements are needed. By analysing performance data, you can make informed updates that keep your content aligned with user interests and SEO goals.

Chapter 7: Content Marketing and Strategy

Developing a Content Strategy for SEO

Creating an SEO-focused content strategy ensures your efforts serve not only search visibility but also broader marketing goals. A well-aligned strategy integrates keyword targeting with brand messaging to drive sustainable traffic and audience growth. For more tips, see Content Marketing Strategy Tips and Content Marketing Metrics.

Keyword and Content Planning

Effective keyword planning allows you to identify high-impact topics and seasonal trends that resonate with your audience. This approach helps prioritise content that meets user intent and stays relevant across changing interests, boosting both SEO and engagement.

Creating Valuable, Evergreen Content

Evergreen content consistently attracts traffic long after publication. By focusing on topics with enduring relevance, you create resources that build authority and attract organic visits over time, forming the backbone of a successful content strategy.

Extended Reading:

• International Content Marketing
• Common Content Marketing Mistakes
• How to Measure Content Marketing ROI
• Why Content Marketing Fails
• Content Marketing Pillars

Chapter 8: Advanced Content Techniques

Optimising for Featured Snippets and Rich Results

To capture featured snippets, structure content using clear headings, lists, tables, and concise Q&A formats. This organisation helps search engines easily pull key information, boosting your visibility in search results.

Voice Search SEO

Voice search requires a focus on conversational, question-based keywords. Using phrases that reflect how people speak, such as “how to” and “where to find,” helps your content appear in voice search results, expanding its reach.

Adding Schema Markup

Adding schema markup like FAQ, product, and review schema makes your content eligible for rich results, such as star ratings and FAQs in search results. This added visibility can increase click-through rates and attract more qualified traffic.

Read more:

• Gated Content
• Evergreen Content
• Personalised Content
• Repurpose Blog Content

Chapter 9: Keyword and Duplicate Content

Avoiding Duplicate Content

Duplicate content can dilute SEO value and confuse search engines. Regularly audit your site to identify duplicates, using canonical tags or redirects where needed to ensure unique, focused content.

Balancing Keyword Frequency

For effective SEO, keywords should flow naturally within the content. Avoid keyword stuffing by focusing on readability and relevance, using keywords where they enhance the content organically.

Read more:

• Dates in Title Tags
• What Is Duplicate Content
• How Much Duplicate Content Is Acceptable

Chapter 10: Content Writing Skills and Tips

Crafting Engaging, Readable Content

Creating content that balances SEO with readability keeps users engaged and enhances ranking potential. Write in a clear, conversational style, and use short sentences, bullet points, and varied vocabulary to make content easy to digest for both readers and search engines.

Improving Content Flow and Structure

A logical structure keeps readers engaged and helps guide them through your message. Start with a compelling introduction that captures interest, break down information with headings, and close with clear calls to action that encourage further engagement or conversion. This structure supports SEO while enhancing the reader experience.

Read more!

• Content Creation Skills
• Content Writing Tips
• PPC Copywriting
• High Quality Website

Chapter 11: Content Tools and Resources

SEO Content Tools

A range of SEO content tools can enhance your content’s effectiveness, from keyword research platforms to optimisation and analytics tools. Using Content Marketing Tools and Audience Research Tools helps streamline SEO processes, allowing you to create targeted, high-impact content and monitor its performance.

Writing and Editing Resources

Effective writing tools, such as readability checkers and proofreading resources, ensure your content is polished and accessible. Helpful Chrome Extensions for Bloggers can also assist in grammar, style, and readability, enhancing both user experience and SEO.

Analytics and Monitoring Tools

To assess and refine your SEO, analytics and monitoring tools are essential. These resources allow you to track user engagement, page performance, and on-page SEO impact, offering insights that guide future content decisions and improvements.

Conclusion

In summary, on-page SEO is a crucial aspect of digital marketing that focuses on optimising individual web pages to enhance visibility and engagement. By implementing key strategies—such as crafting high-quality content, optimising title tags and meta descriptions, building a strong internal linking structure, and maintaining an excellent user experience—you can improve both search engine rankings and user satisfaction.

It’s important to take a balanced approach, ensuring that both technical and content-focused elements of SEO work in harmony. While optimising for search engines is essential, prioritising user intent and providing valuable, accessible content should always remain at the forefront of your strategy. By consistently applying on-page SEO best practices and monitoring their performance, you set the stage for long-term online success.

If you need help with your on-page SEO, make sure to reach out!

The post On-Page SEO Guide appeared first on Improve My Search Ranking.

In this blog post, we take a quick look at:

• What happened,
• How it all unfolded,
• What the impact of Google’s August 2024 core update was,
• Recovery tips for those who were affected,
• What the current state of SERPs volatility looks like,
• And what’s next

A response to feedback

This update was more than just a routine algorithm adjustment.

Google listened closely to the feedback generated by the September 2023 helpful content update, which had inadvertently affected many smaller, independent publishers. The August update aimed to rectify these unintended consequences and promote more useful content from these often-overlooked sources.

A ranking bug and recovery

Adding to the complexity of the situation, a significant search ranking bug emerged during the initial days of the August update. This bug, fortunately, was resolved within four days.

Therefore, it’s essential to disregard any ranking fluctuations that occurred during this period when assessing the long-term impact of the update.

The Impact of Google’s August 2024 core update

While the overall picture is still emerging, early data suggests that the August update brought some relief to websites that were negatively impacted by the previous helpful content update.

However, the recovery was far from universal.

Many sites continued to experience declines or stagnation in their rankings and traffic.

Barry Schwartz recently conducted a survey on his X profile in which over 1,500 website owners participated.

According to the results of that survey:

• 1% of participants said that their rankings and traffic declined,
• 4% of participants said that they noticed no change after the update, and
• Only 26.5% of participants said that their rankings and traffic improved after the udpate.

Google’s perspective

John Mueller, Google’s Search Advocate, clarified the goals of the August update:

“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

Google emphasized its commitment to supporting smaller, independent publishers and ensuring that their high-quality content reaches a wider audience. The update aimed to better recognize improvements made by websites and reward those that consistently provide valuable information to users.

Advice for impacted websites

While Google hasn’t offered any groundbreaking new advice for websites negatively affected by the update, it’s essential to remember that a ranking drop doesn’t necessarily indicate a problem with your content.

Google encourages websites to focus on creating helpful, reliable, and people-first content. By prioritizing quality over quantity and ensuring that your content genuinely addresses user needs, you’re more likely to weather future algorithm updates and maintain your position in the SERPs.

Current state of the SERPs

Although the Google’s August 2024 core update has finished rolling out — at least, officially — we are still noticing a lot of volatility on SERPs.

Perhaps Google is still making some last-minute changes to the core algorithm update it just rolled out, or perhaps there is something else is going on that nobody knows about. But if your search rankings are still being volatile, know that you are not alone in this.

Take a look at the SERP volatility for the past 30 days, as per Semrush.

A quick recap

• The August 2024 core update was a significant event in the search landscape.
• Google listened to feedback and aimed to address issues raised by the September 2023 helpful content update.
• The update had a mixed impact on websites, with some seeing improvements and others experiencing continued challenges.
• A ranking bug briefly affected the search results during the early stages of the update.
• Google emphasized the importance of creating high-quality, user-focused content.

Conclusion

As the dust settles on the August update, website owners should continue to monitor their performance and adapt their strategies accordingly. By focusing on providing valuable content and staying informed about Google’s algorithm changes, you can increase your chances of long-term success in the competitive world of search engine optimization.

The post Google August 2024 core update has finished rolling out. Here’s what happened. appeared first on Improve My Search Ranking.

In this blog post, we briefly examine why it is crucial to track Google algorithm updates and discuss four easy methods for monitoring them.

Let’s begin.

Why is it important to track Google algorithm updates?

Here are four big reasons why you should closely track Google aglorithm updates:

1. Identify potential ranking drops or increases

By monitoring algorithm updates, you can quickly determine if your website’s rankings are affected. This allows you to take immediate action to address any issues and prevent significant losses in organic traffic.

For example, if you notice a sudden drop in rankings after an algorithm update, you can investigate the potential causes and make necessary adjustments to your website’s content or SEO strategies.

2. Understand search engine trends

Keeping up with algorithm changes helps you stay informed about the latest search engine trends and adapt your SEO strategies accordingly.

Google’s algorithms are constantly evolving to provide users with the most relevant and helpful search results. By understanding these trends, you can optimize your website to meet Google’s standards and improve your chances of ranking higher in search results.

3. Avoid penalties

Some algorithm updates are designed to penalize websites that violate Google’s guidelines. By tracking these updates, you can identify and address any issues before they negatively impact your site.

For example, if Google releases an update targeting websites with low-quality content or spammy backlinks, you can review your website’s content and link profile to ensure compliance with Google’s guidelines.

4. Optimize your content and SEO

Understanding algorithm updates can help you optimize your content and SEO strategies to improve your search engine visibility.

For example, if Google releases an update that favors mobile-friendly websites, you can ensure that your website is optimized for mobile devices.

By staying informed about algorithm updates, you can make data-driven decisions to improve your website’s SEO and attract more organic traffic.

How to track Google algorithm updates

Now we take a look into how you can track Google algorithm updates and volatility in search engine results pages (SERPs).

1. Google Search Console dashboard

Google Search Console is a powerful tool that offers a wealth of information about your website’s performance in Google Search.

To track manual penalties (which are often received after an algorithm update), pay close attention to the “Manual Actions” section of your dashboard. If you receive a manual action notification, it means that Google has identified an issue with your website that is violating their guidelines.

• Analyze the details: Carefully review the specific reasons for the manual action. This information will help you understand the nature of the problem and take appropriate corrective measures.
• Take immediate action: Address the issue promptly to avoid further penalties and restore your website’s rankings. This may involve removing low-quality content, disavowing harmful backlinks, or making other necessary changes.
• Monitor for recovery: Once you’ve addressed the issue, continue to monitor your Search Console dashboard for signs of recovery. If the manual action is resolved, your website’s rankings should gradually improve.

2. News websites

News websites that focus on SEO often provide comprehensive coverage of Google algorithm updates, offering insights, analysis, and expert opinions.

Keep an eye on reputable tech news outlets and SEO blogs for updates and discussions. Some popular sources include:

• Search Engine Journal
• Moz
• SEO Round Table
• Google Webmasters Blog

By following these news sources, you can stay informed about the latest algorithm changes and their potential impact on your website.

3. X (formerly Twitter)

X (formerly Twitter) is a great platform for real-time updates on Google algorithm changes. Follow official Google accounts, SEO experts, and industry influencers to stay informed. You can also use relevant hashtags to find discussions and news related to algorithm updates.

• Follow official Google accounts: Follow accounts like @Google, @Googlesearchc, and @searchliaison for official announcements and insights.
• Follow SEO experts: Follow prominent SEO experts and industry influencers who share their insights and analysis on algorithm updates.
• Use relevant hashtags: Search for hashtags like #GoogleAlgorithm, #SEO, etc. to find discussions and news related to algorithm updates.

4. Semrush Sensor

Semrush Sensor is a tool that tracks search engine volatility, providing you with valuable insights into algorithm updates. By monitoring the volatility index, you can identify periods of significant algorithm changes and assess their potential impact on your website’s rankings.

• Analyze the volatility index: Keep an eye on the volatility index to identify periods of significant algorithm changes. A higher volatility index may indicate more frequent and significant updates.
• Monitor your website’s rankings: Track your website’s rankings during periods of high volatility to assess the impact of algorithm updates on your performance.
• Adjust your SEO strategy: If you notice significant fluctuations in your rankings, consider adjusting your SEO strategy to adapt to the changing search landscape.

By utilizing these methods, you can effectively track Google algorithm updates and stay informed about their potential impact on your website’s performance.

The post Why it is important to track Google algorithm updates (and how to do it) appeared first on Improve My Search Ranking.

Would these snippets dominate SERPs (Search Engine Results Pages)? Would Reddit discussions become the new go-to for information?

A recent study by SE Ranking sheds light on these questions and offers valuable insights for SEO professionals and content creators.

Trustworthy sources take center stage

The research, analyzing over 100,000 keywords, reveals a clear preference for established sources.

Websites like YouTube (with 1,346 links) and LinkedIn (with 1,091 links) topped the charts, alongside government (.gov at 19.71%) and educational (.edu at 26.61%) domains.

This aligns with Google’s goal of providing reliable information.

Focus on clarity and conciseness

The average AI overview length has shrunk by 40%, settling around 2,633 characters.

This emphasizes the importance of clear, concise writing that delivers the key points efficiently.

Consider bullet points, short paragraphs, and active voice to make your content easily digestible for both readers and AI crawlers.

HTTPS dominates

The study found a near-total dominance of HTTPS (Hypertext Transfer Protocol Secure) links in AI overviews – a whopping 99.75%.

If your website isn’t secure yet, prioritize making the switch to HTTPS. This ensures data privacy and sends a positive signal to search engines and users alike.

Diversify your backlink profile

While established platforms like YouTube reign supreme, the study also highlights the value of diversifying your backlink profile.

Consider incorporating links from relevant government and educational institutions (.gov and .edu domains) to add authority to your content. This can be achieved by guest posting on reputable websites or participating in relevant research projects.

Adapt your strategy for your niche

The research revealed interesting niche-specific variations. The “Relationships” category saw the highest prevalence of AI overviews (40.64%), while Fashion & Beauty, Pets, and Ecommerce & Retail showed a significant decline when compared to results from previous studies.

Understanding the AI behavior within your industry may allow you to tailor your content strategy accordingly.

Think globally, act locally (and virtually)

The study found a surprising number of links to Indian (.in) domains (9.85%) in AI overviews. This trend was particularly notable in the Sports & Exercise category (36.83%). This highlights the growing importance of international competition in the search landscape.

Consider creating multilingual content or collaborating with international partners to expand your reach.

Key takeaways and actionable insights

Here are some key takeaways from the SE Ranking study on Google AI overviews that content marketers and business owners could benefit from:

• Build Trust and Credibility: Google prioritizes established sources in its AI overviews. Focus on creating high-quality content that demonstrates expertise and trustworthiness in your field.
• Keep it Short and Sweet: With concise AI overviews becoming the norm, ensure your content is clear, informative, and to the point.
• HTTPS is Essential: Make sure your website uses HTTPS to ensure data security and send positive signals to search engines.
• Diversify Your Backlinks: Incorporate links from high-authority websites, including government (.gov) and educational (.edu) institutions, to boost your content’s authority.
• Tailor Your Content for Your Niche: Understand how AI behaves within your industry and adapt your content strategy accordingly.
• Go Global: The rise of international websites in AI overviews highlights the growing importance of a global SEO strategy. Consider creating multilingual content or partnering with international organizations.
• Stay Agile: Be prepared to adjust your SEO strategy as Google’s AI and search landscape continue to evolve.

A dynamic landscape demands agility

By following these actionable insights, you can ensure your website remains visible and trustworthy in the ever-changing world of search.

Remember, this is just a snapshot. Google’s AI is constantly evolving, and its approach to overviews is likely to change as well. Stay informed about these trends, and be prepared to adjust your SEO strategy accordingly. Monitor search results, analyze competitor content, and keep your finger on the pulse of the latest developments in AI.

The post New Study Reveals Google’s AI Overviews Tips For Content Creators and SEOs appeared first on Improve My Search Ranking.

In this blog post, we take a quick look at:

• What happened,
• How it all unfolded,
• What the impact of Google’s August 2024 core update was,
• Recovery tips for those who were affected,
• What the current state of SERPs volatility looks like,
• And what’s next

A response to feedback

This update was more than just a routine algorithm adjustment.

Google listened closely to the feedback generated by the September 2023 helpful content update, which had inadvertently affected many smaller, independent publishers. The August update aimed to rectify these unintended consequences and promote more useful content from these often-overlooked sources.

A ranking bug and recovery

Adding to the complexity of the situation, a significant search ranking bug emerged during the initial days of the August update. This bug, fortunately, was resolved within four days.

Therefore, it’s essential to disregard any ranking fluctuations that occurred during this period when assessing the long-term impact of the update.

The Impact of Google’s August 2024 core update

While the overall picture is still emerging, early data suggests that the August update brought some relief to websites that were negatively impacted by the previous helpful content update.

However, the recovery was far from universal.

Many sites continued to experience declines or stagnation in their rankings and traffic.

Barry Schwartz recently conducted a survey on his X profile in which over 1,500 website owners participated.

According to the results of that survey:

• 1% of participants said that their rankings and traffic declined,
• 4% of participants said that they noticed no change after the update, and
• Only 26.5% of participants said that their rankings and traffic improved after the udpate.

Google’s perspective

John Mueller, Google’s Search Advocate, clarified the goals of the August update:

“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

Google emphasized its commitment to supporting smaller, independent publishers and ensuring that their high-quality content reaches a wider audience. The update aimed to better recognize improvements made by websites and reward those that consistently provide valuable information to users.

Advice for impacted websites

While Google hasn’t offered any groundbreaking new advice for websites negatively affected by the update, it’s essential to remember that a ranking drop doesn’t necessarily indicate a problem with your content.

Google encourages websites to focus on creating helpful, reliable, and people-first content. By prioritizing quality over quantity and ensuring that your content genuinely addresses user needs, you’re more likely to weather future algorithm updates and maintain your position in the SERPs.

Current state of the SERPs

Although the Google’s August 2024 core update has finished rolling out — at least, officially — we are still noticing a lot of volatility on SERPs.

Perhaps Google is still making some last-minute changes to the core algorithm update it just rolled out, or perhaps there is something else is going on that nobody knows about. But if your search rankings are still being volatile, know that you are not alone in this.

Take a look at the SERP volatility for the past 30 days, as per Semrush.

A quick recap

• The August 2024 core update was a significant event in the search landscape.
• Google listened to feedback and aimed to address issues raised by the September 2023 helpful content update.
• The update had a mixed impact on websites, with some seeing improvements and others experiencing continued challenges.
• A ranking bug briefly affected the search results during the early stages of the update.
• Google emphasized the importance of creating high-quality, user-focused content.

Conclusion

As the dust settles on the August update, website owners should continue to monitor their performance and adapt their strategies accordingly. By focusing on providing valuable content and staying informed about Google’s algorithm changes, you can increase your chances of long-term success in the competitive world of search engine optimization.

The post Google August 2024 Core Update Has Finished Rolling Out. Here’s What Happened. appeared first on Improve My Search Ranking.

One of the most intriguing developments is the rise of user-generated content (UGC) on platforms like Reddit surpassing articles written by established experts in search rankings.

This begs the question: why is this happening, and what does it mean for searchers?

User experience reigns supreme

According to Google’s search quality guidelines, user experience is paramount. Content that is relevant, engaging, and addresses the searcher’s intent has a higher chance of ranking well, regardless of the author’s credentials.

A Google Search Quality Analyst emphasizes this point: “There’s nothing special about authorship per se. It’s about the content, and the content could be coming from a random person or a very important person.”

This quote highlights Google’s move away from authorship as a ranking factor and towards a more content-centric approach.

The Power of User-Generated Content & Real-world Experience

Reddit fosters a unique environment where users with first-hand knowledge share their experiences and insights.

This is particularly valuable for product-related searches.

Users might provide real-world usage experiences that resonate more with searchers than articles written by experts who may not have used the product themselves. As Reddit thrives on UGC, much of it comes from people with real-world experience. They’re sharing their successes and failures, and this type of content can be very valuable to searchers.

Credibility and depth: The expert’s edge

However, Reddit content isn’t without its drawbacks. While it can be a treasure trove of valuable insights, it often lacks the credibility and depth of well-researched articles written by established experts.

Can a 30-word Reddit comment be better than a 2,000-word in-depth review by a credible industry expert with videos, product images, and screenshots that demonstrate first-hand experience?

Authorship signals

John Mueller, a Google Search Liaison, reinforces this point: “Authorship markup is not a strong signal on its own.” This further emphasises Google’s move towards a more content-focused ranking strategy, suggesting that in-depth analysis and professional expertise still hold value.

He also says, “As we can see, Reddit, popular for anonymous use, ranks much higher than many other websites. This means that content from anonymous users is acceptable. Can I conclude that a blog without any ‘about’ page or ‘author profile’ can also perform as well?”

Although we have yet to see definite proof, it gives hope that relatively lesser-known businesses and writers can still find their place on the top of SERPs with high-quality and informative content that caters to search intent.

Navigating The New User-Generated Content Landscape Requires a Balanced Approach

So, how can searchers navigate this evolving content landscape? The answer depends on the specific search intent.

• Quick Tips and Real-World Insights: For quick tips and insights from real users, Reddit can be a goldmine. Users can find solutions to common problems, discover new products based on user recommendations, and get a sense of the general sentiment toward a particular product or service.
• In-Depth Analysis and Professional Expertise: However, for in-depth analysis, backed by research and professional experience, articles written by established experts remain a valuable resource. These articles offer a comprehensive understanding of a topic, explore various perspectives, and provide guidance based on proven methods and best practices.

The ideal scenario is a search landscape where both Reddit content and expert articles coexist, providing searchers with a diverse range of high-quality information to suit their specific needs.

And this is what content marketers and SEOs need to understand if they are succeed in this new era of Google search.

Takeaways for content marketers and SEOs

The rise of Reddit content presents a valuable opportunity for content marketers and SEOs to improve their search results.

Here are some key takeaways:

• Focus on User Intent: Prioritize creating content that addresses the specific needs and questions of your target audience. Conduct thorough keyword research to understand user search queries and tailor your content accordingly.
• Embrace User-Generated Content: Encourage user engagement on your platforms. Consider incorporating user reviews, testimonials, and forum discussions into your content strategy. This can provide valuable real-world insights and enhance the credibility of your content.
• Maintain Expertise: Balance user-generated content with high-quality content from established industry experts. Invest in creating in-depth guides, white papers, and research-driven pieces that showcase your brand’s expertise and authority on the topic.

By implementing these strategies, content marketers and SEOs can create a well-rounded content ecosystem that caters to both the user experience and search engine algorithms, ultimately leading to improved search visibility and audience engagement.

The post Reddit User-Generated Content vs. Expert articles: How is Search evolving? appeared first on Improve My Search Ranking.

But that world comes with its own risks and fears.

While a lot of people are benefiting from the sudden rise of AI into their daily lives, there is also a valid fear that AI will completely change online search in the near future and would render websites and content creators obsolete.

Google’s CEO, Sundar Pichai, recently offered a glimpse into this future, revealing how Artificial Intelligence (AI) will shape the way we search for information in the next decade.

Let’s see what he said.

It’s still early days

The discussion opens with AI’s undeniable impact on search. Pichai assures us that Google isn’t just keeping pace; they’ve been actively building the foundation for AI integration since 2016. And that it is still early days for AI.

“One of the main things I did as a CEO is to really pivot the company towards working on AI and I think that’ll serve us well for the next decade ahead. For example now I look back and compute is the hot currency now. We built TPUs, we started really building them at scale in 2016 right, so we have definitely been thinking about this for a long time.”

He emphasizes that we’re still in the early stages of the AI revolution, with even more groundbreaking advancements on the horizon.

The myth of disappearing websites

Many in the SEO and publishing world fear that AI will render websites obsolete.

Pichai offers a sigh of relief, stating that websites will continue to play a crucial role in search.

He clarifies that the core principle of surfacing information from the web remains unchanged; it’s simply the “technology by which you can answer” that’s evolving.

Search: A continuous evolution

Search has always been in flux.

While the iconic “ten blue links” format may seem like a relic of the past, Google has constantly adapted, incorporating features like image and video search, featured snippets, and answer boxes.

According to Pichai, Users have embraced these changes, highlighting their trust in Google’s ability to deliver relevant information.

Pichai sees AI as a natural extension of this evolution, empowering search with a more powerful tool: Large Language Models (LLMs).

Here, he references the user acceptance of past changes:

“Search used to be text and 10 blue links maybe 15 years ago but you know be it images, be it videos, be it finding answers for your questions, those are all changes you know …to my earlier point people kind of shrug and …we’ve done all this in Google search for a long time and people like it, people engage with it, people trust it.”

A focus on valuable websites

The conversation delves into potential biases within search algorithms. Pichai reiterates Google’s commitment to reflecting the information available on the web and providing trustworthy, high-quality results. Even with advancements like Search Generative Experience (SGE), the focus remains on directing users to valuable websites.

SGE acts as a summary tool, curating information from the web while still offering users access to a range of viewpoints. Pichai emphasizes this point:

“Let’s talk about search for a second here, you’re asking a very important question. I think you know the the work we have done over many many years making sure, from a search standpoint, in search we try to reflect what’s out in the web. And we want to give trustworthy high quality information. We’ve had to navigate all of this for a long time.”

Search vs chatbots: Understanding the difference

There’s a misconception that SGE signifies a shift towards a chatbot-like search experience. Pichai clarifies this distinction.

Search, by its very nature, involves actively seeking information, whereas chatbots are more passive interactions. This distinction is crucial; websites won’t be replaced by conversational AI.

Pichai lays out the difference between search and chatbots:

“And so I think that’s different from when you’re in a chatbot and I think that’s the more active area of research where sometimes it has its voice so how do you get those moments right and you know again for us, I think it’s an area where we will be deeply committed to getting it right.”

AI: Not a replacement?

The discussion concludes with a reassuring perspective on AI’s role in search.

Pichai views AI not as a disruptive force, but as a technology that enhances existing ones. Search, YouTube, and other Google products will all benefit from these advancements.

The future of search: A brighter horizon

The future of search, as envisioned by Pichai, is an exciting one. AI promises a more natural and intuitive way to access information, all while preserving the core strengths of the web. Websites will continue to thrive as valuable sources, and users will have a more powerful toolkit to navigate the ever-expanding information.

How are you planning to tackle the AI-powered future of search? Do you agree with Sundar Pichai’s predictions and assessments?

Please share your thoughts in the comments.

The post Search by 2034? Predicting the future with Google’s CEO appeared first on Improve My Search Ranking.

These little gold stars hold immense power, influencing our decisions and shaping how we perceive businesses online. But have you ever stopped to wonder: how exactly do Google star ratings work?

In this post, we’re diving deep into this world of ratings and reviews, unpacking their significance for both consumers and business owners.

What is the Google star rating?

Think of the Google star rating system as a virtual thumbs-up or thumbs-down for businesses. It’s a consumer-powered grading system, allowing previous customers to share their experiences through a simple 1-to-5-star rating scale. These star ratings appear prominently across various Google properties, including:

• Google Search Engine Results Pages (SERPs): Star ratings often accompany business listings in local search results, influencing which businesses rise to the top.
• Google Maps: Star ratings are prominently displayed on business listings within Google Maps, giving users a quick glimpse into customer sentiment.
• Google My Business Profiles: Businesses can claim and manage their Google My Business profile, where star ratings are displayed alongside detailed information and reviews.

How does the Google star rating work?

The magic behind the Google star rating system lies in its simplicity and transparency. Here’s a breakdown of the mechanics:

• Calculation: Google star ratings are an average of all the reviews a business has received. If a restaurant has 20 reviews, with 15 giving 5 stars and the remaining 5 giving 4 stars, the overall rating would be 4.8 stars (rounded to the nearest tenth).
• Algorithm: While the exact inner workings are a secret sauce, Google’s algorithm plays a role in determining which reviews are most relevant. Factors like recency, reviewer location, and helpfulness votes from other users can influence the weight given to each review.
• Not Real-Time: It’s important to note that star ratings aren’t updated instantaneously. There can be a delay of up to two weeks after a new review is submitted before the average rating reflects the change.

Benefits of Google star ratings for website owners

So, why should website owners care about these little gold stars? Here’s a glimpse into the power they hold:

• Increased Visibility: High star ratings can boost your business’s ranking in local search results, making it more discoverable by potential customers. Studies suggest that businesses with higher star ratings are more likely to be clicked on in search engine results pages.
• Enhanced Credibility: Positive star ratings serve as a virtual stamp of approval from satisfied customers. They build trust and credibility, influencing consumers who might be on the fence about choosing your business.
• Improved Conversion Rates: High star ratings can significantly improve conversion rates. Consumers are more likely to patronize a business with a stellar online reputation.
• Valuable Customer Feedback: Reviews attached to star ratings offer a treasure trove of customer insights. By analyzing these reviews, businesses can identify areas for improvement and tailor their offerings to better meet customer needs.

How to get Google stars on organic SERPs

Now that you understand the importance of Google star ratings, you might be wondering: “How can I get those golden stars shining on my listings?”

Here are some key strategies that might be helpful:

• Encourage Customer Reviews: Make it easy for customers to leave reviews by providing a link on your website and social media profiles. You can also politely request reviews after a positive customer interaction. Important Note: Always adhere to Google’s guidelines and avoid incentivizing reviews in a way that could be seen as biased.
• Respond to Reviews (Both Positive and Negative): Actively engage with customer reviews. Thank happy customers for their feedback and acknowledge positive experiences. Don’t shy away from negative reviews; address them professionally and offer solutions where possible. This shows potential customers that you care about their experience.
• Claim and Manage Your Google My Business Profile: This is crucial for optimizing your local search presence. A well-maintained Google My Business profile with accurate information and high-quality photos can attract more reviews and improve your star rating visibility.
• Go the extra mile: Providing exceptional customer service is key to earning positive reviews. By consistently exceeding customer expectations, you’ll naturally encourage more customers to sing your praises online.

However, earning positive reviews is just one piece of the puzzle.

Here’s where schema markup comes in:

Schema markup is a way to provide search engines with additional information about your web pages. By adding specific code to your website, you can tell Google that your pages contain reviews and their associated ratings.

It’s important to note that Google won’t display star ratings based on schema markup alone. You’ll need to have actual reviews displayed on your website for the structured data to work. Ensure your reviews comply with Google’s guidelines to avoid any issues.

Implementing Schema Markup

There are two main ways to add schema markup for reviews:

• Manual Coding: For developers who are comfortable with code, Google provides specific guidelines and code snippets for implementing review schema markup. (https://developers.google.com/search/docs/appearance/structured-data/review-snippet)
• Plugins and Widgets: Many platforms offer widgets or plugins that can automatically generate schema markup for your website, making the process simpler.

Once you’ve implemented schema markup, use Google’s Structured Data Testing Tool (https://developers.google.com/search/docs/appearance/structured-data) to validate your code and ensure Google can understand your data.

Remember that Google doesn’t guarantee a specific timeframe for when star ratings will appear in search results. It can take days or even weeks after implementing schema markup for Google to crawl your website and update your search result listing.

The post A guide to star ratings On Google and how they work appeared first on Improve My Search Ranking.

And, today, we bring another such explanation to you.

A recent Google Search Central video by Gary Illyes sheds light on a crucial concept: canonical pages.

Surprisingly, Illyes revealed that duplicate pages might actually be beneficial for local SEO in some cases.

Let’s untangle the mysteries of canonicals and see how they impact your local business’s online presence.

Canonicals: Beyond the publisher’s perspective

Traditionally, SEOs view canonical pages as the “original” version for ranking purposes. But Google’s approach is refreshingly different.

Here, the focus isn’t on a single “best” page, but rather the one that best represents a cluster of similar content.

Illyes explains, “Google determines if the page is a duplicate of another already known page and which version should be kept in the index, the canonical version. But in this context, the canonical version is the page from a group of duplicate pages that best represents the group according to the signals we’ve collected about each version.”

Duplicate pages: A blessing in disguise for local SEO?

So, why do duplicate pages even exist?

For local businesses, the reasons are plenty.

Imagine you have a restaurant with a webpage showcasing your lunch menu. You might also have a separate page specifically for your weekend brunch menu. Both pages contain core information about your restaurant, but cater to different dining occasions.

But here’s the good news: Google’s system recognizes these variations as “alternate versions” within a cluster.

And guess what?

These alternates can still rank and be beneficial for SEO!

This is particularly relevant for local businesses with variations catering to specific user queries.

For instance, a historical society might have a webpage dedicated to the history of their city. They might also have a separate page offering educational resources for teachers, packed with lesson plans and activities. These variations, although technically duplicates, could be chosen by Google as alternate versions depending on the user’s search intent.

A user searching for “city history” might see the main webpage, while a teacher looking for “lesson plans” could be directed to the alternate version.

The centrepiece content conundrum

Illyes’ discussion also introduces the intriguing concept of “centrepiece content.” This refers to the main content on a webpage, essentially its heart and soul. While the specifics of Centrepiece Annotation (a related concept) remain unclear, Illyes’ mention suggests it might be tied to how Google prioritizes core content.

This emphasizes the importance of crafting high-quality, informative content that directly addresses user queries. Even with variations and alternates swirling around, a strong centerpiece can potentially improve a webpage’s ranking potential.

Summary

To summarize:

• Centrepiece content reigns supreme: Gary Illyes emphasizes the importance of “centrepiece content,” the heart and soul of your webpage. Craft high-quality, informative content that directly addresses local user queries. This strong core can significantly influence your ranking potential, even amidst variations and alternate versions.
• Signals guide Google’s choices: Google analyses various signals about each webpage to determine the best representative within a cluster of duplicates. While some signals, like the rel=canonical link attribute, are under your control, others, such as the overall importance of a page within the web ecosystem, are not.
• Embrace alternate versions: Don’t shy away from creating variations on your core content to cater to specific user needs. Google’s system recognizes these as “alternate versions” and might choose them for relevant long-tail searches containing details like size, colour, or specific services offered. This can be particularly beneficial for local businesses targeting local audiences.

By understanding Google’s approach to canonical pages and alternate versions, local businesses can craft winning SEO strategies.

The key lies in prioritizing high-quality content that resonates with your local audience.

By embracing this shift in perspective, local businesses can unlock new possibilities for attracting and engaging customers in the ever-evolving digital landscape.

The post Google explains how it selects canonical pages for SERPs appeared first on Improve My Search Ranking.

This innovative move signifies a major leap forward in AI assistant capabilities and their potential impact on how we find information online.

Meta’s AI assistant: The one-stop search hub

Imagine this: you’re planning a trip with friends in a Messenger group chat. You can now ask Meta’s AI assistant, seamlessly integrated within the chat, to find flights and suggest the least crowded travel dates.

No more switching between apps — simply ask your question and get the answers you need, right where you are.

This is the magic of Meta’s multi-pronged approach to its AI assistant. It’s designed to be a consistent presence across all its apps, offering features like:

• Search Box Integration: Look for the AI assistant embedded in the search bars of Facebook, Instagram, WhatsApp, and Messenger.
• Facebook Feed Engagement: The assistant can now appear directly in your Facebook feed, responding to comments and questions.
• Dedicated Web Experience: Head over to ai to continue conversations you started elsewhere.
• Real-time Text-to-Image Generation: Unleash your creativity with the “Imagine” feature in WhatsApp, generating real-time images based on your text descriptions.
• Future Integration with Meta’s Smart Glasses: Stay tuned for future integration with Meta’s VR headsets and smart glasses, making information retrieval even more seamless.

SEO in a new era: Adapting to the rise of AI assistants

Meta’s integration of Google and Bing results has significant implications for Search Engine Optimization (SEO). As AI assistants become the go-to platform for information discovery, ranking high in their integrated search results becomes crucial for publishers and businesses.

Traditionally, SEO strategies focused on optimizing content for search engines like Google. Now, the landscape is evolving. Here’s how SEO might need to adapt:

• Conversational Queries: AI assistants prioritize natural language queries that mimic human conversation. Optimizing content for these conversational formats could become a key SEO strategy.
• Beyond Keywords: While keywords remain important, user intent and the ability to answer users’ questions in a comprehensive way will likely take center stage.

The search landscape: Blurring lines and fierce competition

Meta’s move reflects the rapidly changing search landscape. The lines between traditional search engines and conversational AI are blurring, with companies vying for dominance in this new frontier. Mark Zuckerberg, Meta’s CEO, has ambitious plans to make his company’s AI assistant the smartest and most accessible available.

With the powerful Llama 3 model and the integration of leading search engines, Meta is positioning itself as a major player in the AI assistant market. This competition is ultimately good news for users, who can expect continued innovation and a more user-friendly search experience.

FAQs: Your AI assistant questions answered

Q: How is Meta’s AI assistant changing search?

A: Meta’s AI Assistant integrates Google and Bing results, allowing you to search directly within Facebook, Instagram, WhatsApp, and Messenger. This provides a one-stop search hub with a conversational interface, catering to how users increasingly prefer to find information online.

Q: What are some of the new features of Meta’s AI Assistant?

A: The AI assistant offers a range of features for a seamless search experience, including:

• Live search results from Google and Bing.
• Integration within search bars of various Meta apps.
• Ability to interact with posts directly on the Facebook feed.
• Dedicated desktop experience for continued conversations.
• Real-time text-to-image generation with the “Imagine” feature in WhatsApp.
• Planned future integration with Meta’s VR headsets and smart glasses.

You can learn more about this news in the official Meta announcement.

Conclusion

That’s it.

Because of how popular Meta’s apps are (WhatsApp, Facebook, and Instagram, for example), we are confident that Meta’s AI will make a big splash — especially because of its real-time integration with Google and Bing search results.

Because of this, we also expect it to shake up how a large percentage of online users search for information, businesses, and products online. This will surely have an impact on the future of search and how businesses are found on the Internet.

How are you planning to tackle this new, shifting reality in this post-AI world?

Let us know in the comments below. And if you need any help or have any questions, give us a call.

The post How Meta’s AI assistant with Google and Bing integration is reshaping SEO appeared first on Improve My Search Ranking.